About

Twenty years, one relationship at a time.

The work

Products, not brand announcements.

AFC has spent two decades representing Italian and European specialty food producers across Canada, connecting them with retail chains, distributors, and foodservice operators. Both organic and conventional, shelf-ready from day one.

Every relationship starts in person. The producers we work with are not listed here — that's by design. Ask us directly and we'll match the right product to your shelf.

20+Years in business
80%Italian producers
CanadaCoast to coast
How we work

In person, for the long term.

Every producer we represent has been visited, vetted, and kept in the portfolio for years. We don't shop suppliers — we build relationships. That's why this page doesn't list them: the work we do isn't a directory.

When a buyer asks us for a product, we match it to a supplier we already trust. When a producer signs with us, they get a decade-plus commitment to the Canadian market.

Nominated for the 33rd RBC Canadian Women Entrepreneur Awards.
Nominated by Wissam Mouannes, February 2025.

Let's talk

Sourcing a category, briefing a private label?

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